DivX CEO Kevin Hell has said that the company’s agreements with the studios contemplate movie rentals, too, but it’s starting with download-to-own files only. That’s a shame because DivX’s DRM is the only one I’ve encountered that allowed me to burn a rented movie onto a DVD that I could watch in my living room on a low-cost DVD player, rather than a PC or game console. Unfortunately, the downloads are available only for purchase (at $10 to $16 each), not for rental. These include ‘Play It Again, Sam’ and ‘The Parallax View.’ In fact, he said, a number of the older Hollywood movies aren’t available on disc - either they haven’t been released on DVD or they’re out of print. There’s also a much greater emphasis on downloads than on packaged products - the amount of downloadable titles is rising from about 20% of the inventory to 50% or 60%, Bolton said, mainly because almost all of the new Hollywood offerings are available digitally. Now, Hollywood titles are front and center on the site. whose inventory used to be exclusively indie and foreign. The addition of the major Hollywood studios signals a transformation of the online retailer. Rick Bolton, chief executive of Film Fresh, said his site would have about 600 Hollywood titles today, consisting of a mix of new and old releases.

By contrast, creating a DVD with the CSS DRM that Hollywood studios favor requires a special burner and customized discs. And any computer with a DVD recorder can burn a protected DivX download onto a standard disc. DivX files can be stored on portable hard drives, USB drives and memory cards, enabling them to be moved easily and cheaply from screen to screen (assuming the device they plug into is DivX compatible). Its main advantage over the formats used by other downloadable film outlets (e.g., Amazon and Apple) is that its domain-based DRM makes it far simpler for consumers to watch protected DivX movies away from their computers.

But DivX compatibility has spread rapidly through the consumer electronics industry, most recently among TV makers and mobile phone manufacturers. The main shortcoming for DivX is that DVD players and other devices require special software to decode and decrypt the format. retailer to take advantage of DivX’s new relationship with Hollywood. DivX had previously announced licensing agreements with Sony Pictures, Warner Bros., Paramount and Lionsgate FilmFresh, which had already been offering some independent and foreign titles as downloadable DivX files, becomes the first U.S. Online movie retailer Film Fresh announced today the availability of movies from four Hollywood studios in the DivX format, marking the latest step forward for the downloadable movie business. This article was originally on a blog post platform and may be missing photos, graphics or links.

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